Started in 1997, Lovely Bubbly was introduced as an alternative option for customers. It allowed us to try out new ideas without affecting the perception of our Bodyline brand that had taken us many years to build up. It was a medium for us to experiment with and the results have been impressive!
We wanted to experiment with fragrances, colours and packaging as well as finding totally new product ideas. We looked at how traditional products could be redesigned to reduce packaging so that waste could be minimised to help reduce our impact on the environment. Solid shampoos, bath oils and bubble bath allowed us to cut the use of plastic bottles and caps. By offering a more diverse range of soap blocks, shops could offer soap by the slice, replacing plastic and cardboard wrapping and reducing the use of shower gels, which require the use of plastic bottles. Recycling is better than landfill, but it is even better if you can avoid the need for recycling by not having any waste to recycle in the first place!
A secondary benefit is the cost saving from reducing packaging. Typically, when a customer buys a bottle of shampoo, a large portion of the cost will be on the bottle, cap and label, not to mention any extra outer packaging or gift tags. By reducing the focus on packaging, we are able to pass on the savings to our customers, making Lovely Bubbly a better value option. We are also able to focus on making the product sell itself with vibrant colours, powerful fragrances and high quality natural ingredients.
By making loose products like Solid Shampoo bars, we found that we were able to cram even more natural goodies into them. A traditional liquid shampoo can only hold so many plant extracts and oils before it all drops to the bottom of the bottle and looks unappetising. With a solid shampoo, we don't have this problem and we can fit a lot more in.
There are lots of Lovely Bubbly products to choose from, but here are a few examples for you to get a feel:
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Aromantics Bath Fizzers This romantic strawberry and cream bath time treat will softly scent your loved ones bath. The aphrodisiac quality of strawberries combined with the seductive fragrance of creamy vanilla will combine to create a romantic aroma to melt the heart of your hearts desire. |
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Cherry Soda Soap Remember games of hopscotch, or football in the rec with jumpers as goal posts, spinning tops, marbles, long idyllic summer days? Remember the school tuck shop and those lovely sherbet crystals in a twist of paper? If you do, return to those happy days of your childhood with this super smelling Cherry Soda Soap. If you don’t then tough luck, but prepare for a new experience with this gorgeous soap crammed full of Cherries with a fizzy sherbet topping. |
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Banana Colada Creamers are gently fizzing bath oil bombs, as you drop them in your bath they will slowly release a luxurious creamy blend of moisturising goodies. When your skin feels in the need of a good holiday, Banana Colada is like a ticket to the Caribbean. Lashings of Banana, Coconut and Cocoa Butter will moisturise and feed your skin some summer goodness, we even have calming Calamine Powder to cool and soothe. |
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The Fabulous Fruity Tub Treat |